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As opposed to PPC advertisement where hitting the very best position for bids isn’t really ‘make or break’, in terms of PPV marketing, hitting the top spot definitely can be a matter of make a break. Because of the fact that PPV advertising is structured differently from most of its other counterparts, it can be tough for beginners to understand just how essential hitting the top spot truly is.

For the most part, hitting the top spot for bids is going to ensure that your advertisement gets the kind of air time that you desire — that is it basically. However, unlike PPC advertisements where the positioning differs depending on your bid… PPV advertising operates an entirely different system that could get some getting used to.

In a nutshell, when you hit the top spot for bids, that means that your website will pop up about 70% of the time or thereabouts. Granted, this differs from what you might expect, but it should show you just how important it is to gain that top spot. For as long as you’re at the top spot for a certain bid, your website is going to be generating tons and numerous traffic, attributable to the fact that your advertisement is being viewed a lot more.

Were you to only hit the next spot though, you’d probably have to satisfy yourself with your advertisement appearing only 20% of the time or so.

All of these figures are only rough estimates. Different PPV networks tend to operate different algorithms and different standards for determining just the number of times a ‘top bid’ shows up and just how many times its runner up does. Still, as a general rule of thumb the benefits of reaching the top bid for any keyword or website is nothing short of immense.

Once you do have the top spot for bids though, you’re planning to need to keep yourself there as much as possible. That means that you’ll have to constantly check and update your bids in case someone comes along and bids something higher than you. For many, this can be a tedious process — but it is absolutely essential if you want to make sure your advertisements are obtaining as much airtime as possible, and you’re getting as much profits as possible.

Due to the way where PPV networks work, it must be easy for you to see that hitting the top spot for bids is not only essential — it is going to determine just how successful your efforts are. Course, being able to be the top bid is pointless if you’re going to lose it again after a few hours, and so you should take the time to ensure that you stay top.

If you can do that, you’re easily on your way to success with PPV advertising!